&beat is an offshore jigging brand based in Otsu, Shiga. Founded by Toshiya Okai, it embodies the philosophy of 'be free from style' and is led by producer Haruhiko Murakami and core member Masayoshi Ohashi. The brand offers metal jigs like '&Kai', 'Potberry', 'Kaeri', and 'Baby Jig Gray', alongside rods such as 'Propagate BLX' and 'Goose'. They cater to a variety of species including Yellowtail, Amberjack, rockfish, and more, suitable for SLJ to mid-deep sea fishing.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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