Hideup is a Japanese lure brand led by Lake Biwa-based pro angler Hideo Yoshida. The brand's long-selling Stagger soft lure series, HU Crank hard baits, and Macca rod series form the core of the lineup. With tournament-proven real-world fishing ability at the heart of product development, Hideup is primarily a bass fishing brand that also offers saltwater-oriented color options within its catalog.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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