BlueBlue is a Tokyo-based lure brand dedicated exclusively to seabass fishing. Anglers who are passionate about seabass themselves drive the product development process, conducting rigorous field tests on rivers, estuaries, and rocky shores. Signature lures include the Snecon sinking pencil, Blowin' minnow, and Sea Ride jig — each with a unique action that has earned acclaim from Japanese and international anglers alike. Pure seabass passion and an angler-first development philosophy define BlueBlue.
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