Ocean Ruler is the lure and tackle brand operated by Tsuriken. Focused primarily on jigging and inshore fishing, the lineup centers on metal jigs and jig heads — highlights include the center-balanced Gang Gang Jig 2 and asymmetric models designed for slow-roll retrieves. Squid lures and various accessories round out a range that covers diverse saltwater fishing styles along the Japanese coast.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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