Rapala traces its origins to 1936, when Finnish fisherman Lauri Rapala hand-carved a cork lure that would go on to become the most recognized fishing lure in the world. The Original Floating Rapala, Shad Rap, X-Rap, and Countdown series are beloved worldwide for seabass, pike, and saltwater game fishing. As a global brand that also owns VMC hooks, Rapala remains a top seller in Japan for both seabass casting and offshore applications.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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