Established in 1995 as a premium fishing brand under Marukyu, Nories operates under the philosophy of "A Total Balance of The Highest Peak." Starting from tournament bass fishing with high-sensitivity rods and high-performance lures, Nories has expanded into saltwater disciplines including light salt game, rockfish, and eging. The brand's commitment to balancing sensitivity, power, and durability has earned the trust of serious anglers both in Japan and internationally.
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