Mars is a Japanese saltwater soft lure brand operated by Hill Climb Co., Ltd. The lineup focuses on swim shads and soft plastic lures targeting seabass and flounder, including the SM-90 Strike Minnow and R-32 Glamorous — both of which deliver stable swimming action at medium to slow retrieve speeds. Mars soft lures offer reliable performance for inshore salt fishing along Japan's coasts.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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