On The Tackle Design is the Japanese lure brand that developed and popularized the winding technique for hairtail (tachiuo) fishing, which has since spread across Japan. The combination of dart-action soft lures and dedicated jig heads revolutionized shore tachiuo fishing. The brand remains active in developing new saltwater lure techniques, and for anglers who pursue tachiuo with lures, On The Tackle Design is an indispensable name.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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