
Size 3.0 21g / Size 0 Midote Purple
Egi (餌木) are the lures at the heart of Japan's most popular saltwater fishing style. These weighted, shrimp-imitating jigs — worked with a sharp upward rod stroke followed by a slow, pendulum-like fall — are irresistible to squid and cuttlefish in coastal waters worldwide. Japan's egi manufacturers have spent decades refining every aspect of egi design, producing lures of extraordinary effectiveness.
The key to a great egi is the balance between sink rate and action. A precise sink rate — expressed in seconds per meter — ensures the egi reaches the target depth in the water column where squid are holding, while the dart-and-fall action on the upstroke mimics the escape response of the shrimp species that squid naturally target. Japanese egi manufacturers offer sink rates across a spectrum from slow-sinking floating models for shallow water to fast-sinking deep models for water over 15 meters.
Color selection is equally critical. Japanese egi makers have developed an entire color science around squid behavior, water clarity, and light conditions — UV-reactive colors for night fishing and deep water, natural shrimp imitations for wary fish in clear water, and high-contrast patterns for stained or turbid conditions.

Size 3.0 21g / Size 0 Midote Purple

Size 3.0 21g / Size 1 Midote Zebra

Size 3.0 21g / Size 1 Red Green

Size 3.0 21g / Size 1 Red and Purple






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Includes: Egi, Tai Rubber
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Some brands such as Shimano cannot be sold overseas due to contracts.