Egi

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Egi (餌木) are the lures at the heart of Japan's most popular saltwater fishing style. These weighted, shrimp-imitating jigs — worked with a sharp upward rod stroke followed by a slow, pendulum-like fall — are irresistible to squid and cuttlefish in coastal waters worldwide. Japan's egi manufacturers have spent decades refining every aspect of egi design, producing lures of extraordinary effectiveness.

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The key to a great egi is the balance between sink rate and action. A precise sink rate — expressed in seconds per meter — ensures the egi reaches the target depth in the water column where squid are holding, while the dart-and-fall action on the upstroke mimics the escape response of the shrimp species that squid naturally target. Japanese egi manufacturers offer sink rates across a spectrum from slow-sinking floating models for shallow water to fast-sinking deep models for water over 15 meters.

Color selection is equally critical. Japanese egi makers have developed an entire color science around squid behavior, water clarity, and light conditions — UV-reactive colors for night fishing and deep water, natural shrimp imitations for wary fish in clear water, and high-contrast patterns for stained or turbid conditions.

Showing: Egi778 products 1-10
Egi Masaru Kai
JAN:4525918219000
DUOEgi Masaru Kai

Normal Size 3 16g / Size UV Clear Green Shrimp

¥1,045Stock 2
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Egi & Tai Rubber

Includes: Egi, Tai Rubber

Show ranks 6 and belowShow less
#7Marukyu Nories Egi Leader Dart Max Size 3Out of stock at snapshot
#9Marukyu NoriesOut of stock at snapshot
#13Marukyu NoriesOut of stock at snapshot
#14Jackall TG Binbin Switch 100gOut of stock at snapshot
#16Jackall TG Binbin Switch 60gOut of stock at snapshot
#17Hayashi Fishing Tackle Manufacturing Co. Egi SaruOut of stock at snapshot

Ranking updated: 2026-11-09T04:12:11+09:00. Please check the product page for current availability.

Some brands such as Shimano cannot be sold overseas due to contracts.

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