Egi (餌木) are the lures at the heart of Japan's most popular saltwater fishing style. These weighted, shrimp-imitating jigs — worked with a sharp upward rod stroke followed by a slow, pendulum-like fall — are irresistible to squid and cuttlefish in coastal waters worldwide. Japan's egi manufacturers have spent decades refining every aspect of egi design, producing lures of extraordinary effectiveness.
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