Egi (餌木) are the lures at the heart of Japan's most popular saltwater fishing style. These weighted, shrimp-imitating jigs — worked with a sharp upward rod stroke followed by a slow, pendulum-like fall — are irresistible to squid and cuttlefish in coastal waters worldwide. Japan's egi manufacturers have spent decades refining every aspect of egi design, producing lures of extraordinary effectiveness.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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