Soft Lures

Japanese saltwater soft lure design emphasizes natural action at the slowest possible retrieve speeds. Thin-bodied shad tails that flutter on a dead drop, micro grubs with hair-thin curl tails that move at the slightest water disturbance, and worm profiles that undulate naturally in light current — all designed to trigger strikes from fish that have learned to reject faster, more aggressive presentations.

Key Japanese brands — Ecogear, Berkley Japan, Jackall, Major Craft, and Daiwa — produce saltwater soft lures in the precise sizes, colors, and actions demanded by each target species and fishing style.