Reins is a Japanese soft lure brand specializing in light saltwater game (ajing, mebaru) and bass fishing. The lineup stretches from finesse ajing and mebaru worms to seabass shad tails and a wide variety of bass soft plastics. The Rock Vibe Shad, G-Tail Saturn, and Swamp series have proven track records for rockfish, flounder, seabass, and aji, making Reins a go-to brand for shore anglers across Japan.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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