Rapala is the world's most recognized fishing lure brand, founded in Finland by Lauri Rapala in 1936 and now sold in more than 140 countries. The Original Floating Minnow — handcrafted from balsa wood and refined over decades — remains one of the most effective trout and salmon lures in the world, with its proven lifelike wobbling action in rivers and lakes. The trout lineup includes minnows, spoons, spinners, and jigging lures for rainbow trout, brown trout, and native stream fish. Rapala Japan also offers Japan-specific models and limited colors optimized for local trout conditions, providing internationally proven tackle adapted for Japanese fishing.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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