Awabi Honpo is a brand providing abalone shell materials and accessories for fishing lure decoration and tackle customization. In Japan, abalone shell sheets and inlays are a popular material for adding natural flash and visual appeal to spoons and hard lures. The brand supplies high-quality abalone shell products suited to lure making and customization for area and stream trout fishing.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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