Ito Craft

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Ito Craft is a Japanese native trout lure brand based in Iwate Prefecture, highly regarded for premium handmade minnows that have defined the upper end of the Japanese native stream trout lure market. The signature Ezo50S (50mm length, 3.8g) is one of Japan's most iconic native trout lures, praised for its versatility across diverse stream types, tackle configurations, and all native Japanese stream fish. The brand's design philosophy — that "excellent performance is necessary, of course, but so is wild spirit, design beauty, and unwavering conviction" — is embodied in every product. For serious anglers pursuing yamame, amago, and iwana in Japanese mountain streams, Ito Craft is the gold standard.

Ito Craft — New arrivals & restocks

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Stock received in the last 7 days, including restocks.

Ezo Minnow 50F Deep
JAN:4582214593135
Ito CraftEzo Minnow 50F Deep

50mm 4g Floating / #HYM

¥1,848Stock 30
Model & all colors →
Ezo Minnow Balsa Emishi 50S
JAN:4582214592558
Ito CraftEzo Minnow Balsa Emishi 50S

50mm 3.3g sinking / #CT

¥3,960Stock 52
Model & all colors →

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Ito Craft > PlugsRe: Emishi Minnow1 types / 2 variations¥1,848Ito Craft > PlugsBowie3 types / 16 variations¥3,960Ito Craft > PlugsEzo Minnow4 types / 16 variations¥1,848Ito Craft > HooksTreble Hook1 types / 6 variations¥891Ito Craft > Trout AccessoriesCustom Parts1 types / 2 variations¥14,300Ito Craft > Trout AccessoriesKeyholder1 types / 1 variations¥3,740Ito Craft > Trout AccessoriesSticker1 types / 2 variations¥607Ito Craft > Trout AccessoriesPin Badge2 types / 2 variations¥3,410Ito Craft > Trout AccessoriesPatch1 types / 2 variations¥1,320Ito Craft > FootwearWolftrek1 types / 5 variations¥26,400Ito Craft > FootwearShoe Lace1 types / 1 variations¥385
Showing: Ito Craft55 products 1-10
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Ezo Minnow 50F Deep
JAN:4582214593135
Ito CraftEzo Minnow 50F Deep

50mm 4g Floating / #HYM

¥1,848Stock 30
Model & all colors →
Ezo Minnow Balsa Emishi 50S
JAN:4582214592558
Ito CraftEzo Minnow Balsa Emishi 50S

50mm 3.3g sinking / #CT

¥3,960Stock 52
Model & all colors →

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