Pay Forward is a specialized JDM brand produced by elite professional angler Daisuke Kita. The brand is built on a "field-first" philosophy, focusing on creating highly efficient lures that excel in real-world tournament conditions. Their flagship models, such as the OneUP crankbait series, are designed with a perfect balance of castability, obstacle deflection, and a natural action that triggers bites from pressured bass. For anglers who value reliability and professional-grade performance, Pay Forward offers the ultimate tactical edge.
Pay Forward > Hard Lures/topwaterCrazy Tank1 types / 1 variations¥2,860
Pay Forward > Hard Lures/minnow & ShadV3 Minnow1 types / 8 variations¥1,870
Pay Forward > Hard Lures/crankbaitsOne Eight1 types / 1 variations¥1,760
