Ten Feet Under/kiob

Ten Feet Under, often referred to as T.F.U. or its apparel brand KIOB, is the personal powerhouse of professional angler Ken Iyobe (famously known as "Iyoken"). With a career spanning both the Japanese JB Top 50 and the legendary U.S. B.A.S.S. Elite Series, Iyobe has infused every product with his "Feel the Soul" philosophy—creating tools that are built for performance, durability, and the pure joy of the catch. Master of Shallow Power Fishing: Ten Feet Under specializes in high-impact tools for shallow-water environments. From the iconic Headbomb (HB) series of swimbaits to their technical skipping jigs, every lure is designed to trigger aggressive reaction strikes from trophy bass hiding in the thickest cover. Global Field-Tested Logic: What sets T.F.U. apart is its dual-continent development. These lures are refined on the demanding reservoirs of Japan and the massive river systems of the United States. This cross-cultural engineering ensures that the gear performs flawlessly, whether you are finesse fishing in clear water or power cranking in stained, heavy structure. The "Iyoken" Standard: Beyond just lures, T.F.U. and KIOB represent a lifestyle. Known for their stylish aesthetics and uncompromising quality, these products offer a tactical advantage for the modern angler who demands gear that can keep up with the intensity of professional-level competition.