Jackall Soft Lures

JACKALL is a premier Japanese fishing brand that stands at the absolute pinnacle of the JDM lure industry. Founded with a mission to combine advanced technology with relentless field testing, Jackall has evolved into a global powerhouse, consistently defining the trends that shape the world of bass fishing. From high-tech hard baits to revolutionary soft plastics, Jackall represents the perfect fusion of Japanese craftsmanship and modern engineering. Pioneers of Innovation: Jackall is renowned for its "out-of-the-box" thinking and cutting-edge production methods. Whether it is their pioneering use of CAD/CAM design or their specialized 3D molding techniques, every lure is engineered for maximum efficiency. Iconic products like the TN Series lipless cranks, the Dowzvido, and the Pompadour have become essential tools for anglers worldwide, known for their incredible stability and fish-attracting action. The "Flick Shake" Revolution: One of Jackall’s greatest contributions to the sport is the Flick Shake and the popularization of the "Wacky Jighead" technique. This single innovation changed the way finesse fishing is practiced globally. Their soft bait lineup, featuring the sophisticated Cross Tail Shad and the high-response Rhythm Wave, continues to set the benchmark for realism and effectiveness in high-pressure environments. Elite Professional Lineup: The brand’s success is fueled by a star-studded roster of professional anglers who compete on the world's most prestigious stages. By incorporating feedback from elite pros in both the Japan Super Bass and the US Bassmaster circuits, Jackall ensures that every product—from their tournament-ready Revoltage series to their versatile lures—is capable of winning under any conditions. A Complete Angling Lifestyle: Beyond lures, Jackall offers a comprehensive range of high-performance rods, luggage, and apparel. Their commitment to quality extends to every facet of the fishing experience, providing anglers with a complete ecosystem of gear designed to perform at the highest level. When you choose Jackall, you are choosing the brand that leads the way in JDM excellence.