Hideup Coike

HIDEUP’s Coike is an original Japanese lure that made a major impact on the American bass fishing scene.

Covered almost entirely with countless flexible strands radiating from its body, the Coike looks unlike a conventional soft plastic, jig, or any other familiar bass lure. Its unusual appearance immediately attracted attention, but it was the lure’s remarkable underwater presence and effectiveness that turned it into a phenomenon among American anglers.

The key to the Coike is that it continues to appeal to fish even when it is barely moving. Every strand reacts independently to subtle water movement, creating a living presence that is extremely difficult to reproduce with an ordinary soft bait. Shaking, falling, dragging, or simply letting it sit can produce complex movement with very little angler input.

Born from Japan’s highly specialized bass-fishing culture, the Coike became one of the Japanese lures that shocked and fascinated anglers across the United States, and today it stands as one of HIDEUP’s most distinctive creations.