Berkeley Gulp! Alive! Minnow

Berkley’s Gulp! Alive!® Minnow is a soft lure that combines a minnow silhouette modeled after baitfish with the scent, taste, and texture of Gulp! Alive! attractant solution. Its shape transitions smoothly from the tapered head to the thicker center section of the body, creating a distinctly minnow-like profile. It uses a water-soluble, water-based formula and releases Gulp!’s signature scent components when stored and used submerged in the solution. When you feel the effectiveness has diminished, return it to the included container and soak it in the solution to re-infuse it with attractant before use.

The soft, flexible material produces natural bending and movement during manipulation, while the balanced body design helps it maintain its posture underwater. Scale-pattern and fin details on the body surface add visual realism, creating a natural presence during retrieves and falls. Rig it much like a live minnow, and the compact silhouette of the 1-inch model also works well with lightweight rigs. After use, return it to the solution for storage—a distinctive feature of the Gulp! Alive! series.