NORIES JETTY SHAD is a minnow-style shad developed to smoothly target areas around obstacles—such as riprap and wave-dissipating blocks—where conventional shad plugs are prone to snagging, without disrupting your rhythm. Produced by professional angler Takumi Ito, it offers excellent obstacle avoidance and an overall balance that is easy to handle with baitcasting tackle.
Its magnet-locking weight-transfer system uses high-density tungsten for stable casting performance. The action is tuned for sharp, high-pitch, tight wobbling. The lineup includes the suspending JETTY SHAD 62SP and the floating JETTY SHAD 62F. The 62SP is designed to create a pause that triggers strikes when stopped, while the 62F uses its buoyancy to help clear obstacles. The 62SP is equipped with three tungsten weights, while the 62F uses a combination of tungsten and steel. The 62SP measures 62 mm, weighs 7.2 g, and runs to a depth of 1.8 m on 10 lb line; the 62F measures 62 mm, weighs 6.5 g, and runs to a depth of 1.6 m on 10 lb line. In addition to winter-to-spring shad patterns, it is also suited to retrieving in clear water and high-pressure conditions.