Obasslive is a premium Japanese lure brand based in the heart of the Lake Biwa area in Shiga Prefecture. Founded by innovative designer Takahiro Morita, the brand has quickly risen from a specialized boutique workshop to a highly respected name in the JDM (Japanese Domestic Market) scene, known for its "Live your own life" philosophy.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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