Worden's is a legendary American lure brand with a heritage dating back to 1934. Now a key part of the Yakima Bait Company, Worden's has earned its place in angling history by creating some of the most versatile and effective lures ever made—trusted by generations of anglers across North America and the world.
The Legendary Rooster Tail: Worden's is world-famous for the Rooster Tail, arguably the most successful inline spinner ever designed. Known for its unique spinning blade and pulsating hackle tail, the Rooster Tail is a "multi-species killer" that is just as effective for bass and trout as it is for panfish. Its ability to trigger strikes in almost any condition makes it an essential tool for every tackle box.
Time-Tested Versatility: Beyond the Rooster Tail, the Worden's lineup includes iconic designs like the Spin-N-Glo, which has become a staple for river and lake fishing. These lures are built on a foundation of simplicity and raw effectiveness, proving that a truly great design remains effective for nearly a century.
An American Fishing Classic: Worden's represents the soul of American fishing heritage. Every product is a result of decades of field-tested wisdom, offering a level of reliability and "catchability" that remains the benchmark for the industry. Whether you are a beginner or a seasoned pro, Worden's delivers the classic performance needed to land fish in any environment.
