PH Custom Lures

PH Custom Lures is a premier American brand dedicated to the art of the high-performance balsa wood crankbait. Founded and led by master builder Phil Hunt, the brand has earned a reputation among elite tournament anglers for producing lures that deliver a unique, lifelike vibration that mass-produced plastic baits simply cannot replicate. The Balsa Advantage: Every PH Custom lure is handcrafted from premium balsa wood, chosen for its superior buoyancy and responsive action. This allows the lure to deflect off cover with incredible efficiency and recover its swimming motion instantly—a critical factor in triggering strikes from wary, bottom-dwelling bass. Hand-Tuned Excellence: Unlike assembly-line products, each PH Custom lure is hand-painted and meticulously hand-tuned by Phil Hunt himself. This ensures that every bait runs true straight out of the package, providing the "ready-to-win" confidence that professional anglers demand. Tournament-Proven Designs: Through close collaboration with elite pros like Wesley Strader, PH Custom Lures has developed legendary models such as the "W-series." These baits are designed to excel in specific conditions, from cold-water cranking to shallow-cover navigation, making them an essential weapon for serious anglers worldwide.