Mustad is the world’s best-selling hook brand, with a legendary history spanning over 190 years. Headquartered in Norway, Mustad has evolved from a traditional hook maker into a global powerhouse of high-performance terminal tackle, trusted by anglers in over 160 countries for their most critical connection to the fish.
Cutting-Edge Innovation: Mustad is the pioneer behind groundbreaking technologies like AlphaPoint and UltraPoint. These precision-engineered points are designed to stay sharper longer while maintaining incredible structural integrity, ensuring the highest hook-up ratios even after repeated use in demanding conditions.
The KVD Standard: Through a long-standing partnership with the legendary Kevin VanDam (KVD), Mustad has developed an elite range of tournament-grade hooks and lures. These products are refined through the highest level of professional competition, providing every angler with the same tactical advantage used by the world’s greatest bass fisherman.
Unrivaled Durability: Utilizing proprietary metal-processing techniques and advanced coatings like TitanX, Mustad hooks offer industry-leading corrosion resistance and a slick finish for maximum penetration. Whether you are a weekend enthusiast or a touring pro, Mustad delivers the ultimate reliability you need to land the fish of a lifetime.
