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Hard Lures/Minnow & Shad29Hard Lures/Wire Bait7Hard Lures/Vibration19Hard Lures/Crankbaits20Soft Lures168Hard Lures/Jigs & Pork57Sinkers8
Issei is a premier Japanese lure brand founded by Haruhiko Murakami, a legendary figure widely regarded as the "genius" and charisma of Japanese shore fishing (Okappari). The brand is a direct reflection of Murakami’s unparalleled creativity and his deep, intuitive understanding of fish behavior and lure mechanics. Artisanal Ingenuity: Every Issei product is characterized by its original "Murakami Style" design, blending functional precision with a playful, organic aesthetic. From the mesmerizing action of the "G.C. Zakometal" to the lifelike vibrations of the "Bibibi" series, each lure is engineered to trigger the predatory instincts of even the most cautious fish. Master of Versatility: Developed on the highly competitive waters of Japan, Issei gear is designed to maximize results from the shore. This focus on "practical versatility" ensures that every lure can be adapted to various conditions, offering a tactical advantage for anglers who demand elite performance in any environment. The Spirit of JDM Excellence: Issei represents the peak of Japanese lure design, where technical engineering meets artistic vision. It is the definitive choice for those who appreciate the philosophy of an angler who has dedicated his life to perfecting the art of the catch.

Issei — New arrivals & restocks

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Stock received in the last 7 days, including restocks.

Spatula 7.8 Inch
JAN:4589611478331
IsseiSpatula 7.8 Inch

7.8 inches / Size 69 Quick Shiburi Pan Pumpkin

¥935Stock 4
Model & all colors →
Spatula 5 Inch
JAN:4589611478324
IsseiSpatula 5 Inch

5 inch / Size 69 Quick Shiburi Pan Pumpkin

¥880Stock 4
Model & all colors →

Shop by model

Issei > Hard Lures/Minnow & ShadGCGN Minnow1 types / 7 variations¥1,870Issei > Hard Lures/Minnow & ShadGC Kanehira Shad1 types / 5 variations¥1,870Issei > Hard Lures/Minnow & ShadGC Minnow4 types / 17 variations¥1,870Issei > Hard Lures/Wire BaitAK Buzz3 types / 6 variations¥2,750Issei > Hard Lures/Wire BaitGC Kurcoma1 types / 1 variations¥1,100Issei > Hard Lures/VibrationGC Zarimetal2 types / 3 variations¥1,045Issei > Hard Lures/VibrationGC Micro Zari Vib1 types / 6 variations¥1,540Issei > Hard Lures/VibrationGC Micro Zari Metal2 types / 10 variations¥990Issei > Hard Lures/CrankbaitsGC Crank2 types / 20 variations¥1,870Issei > Soft LuresAK Chunk2 types / 10 variations¥880Issei > Soft LuresAK Punch4 types / 10 variations¥935Issei > Soft LuresCaramel Shad3 types / 20 variations¥990Issei > Soft LuresGill Gill1 types / 1 variations¥880Issei > Soft LuresGill Flat2 types / 5 variations¥1,320Issei > Soft LuresGill Flat Swimmer1 types / 2 variations¥2,640Issei > Soft LuresShizumi Mushi1 types / 5 variations¥880Issei > Soft LuresSpatula6 types / 31 variations¥880Issei > Soft LuresSpatula Slim1 types / 4 variations¥935Issei > Soft LuresSuper Stick1 types / 4 variations¥935Issei > Soft LuresBulky Spatula1 types / 8 variations¥880Issei > Soft LuresPower Bibibi Bug1 types / 2 variations¥880Issei > Soft LuresBibi Cyu1 types / 7 variations¥935Issei > Soft LuresBibibi Bug1 types / 2 variations¥880Issei > Soft LuresPink Claw Stick1 types / 3 variations¥880Issei > Soft LuresLair Minnow1 types / 2 variations¥1,100Issei > Soft LuresLiar Minnow Flat Sakana Sakana1 types / 8 variations¥990Issei > Soft LuresShizumi Mushi4 types / 40 variations¥880Issei > Soft LuresAihinaga Shizumi Mushi1 types / 5 variations¥990Issei > Hard Lures/Jigs & PorkAK Chatter5 types / 35 variations¥1,298Issei > Hard Lures/Jigs & PorkAK Rubber Jig3 types / 9 variations¥682Issei > Hard Lures/Jigs & PorkBibibi Multi1 types / 6 variations¥715Issei > Hard Lures/Jigs & PorkLair Chatter2 types / 7 variations¥1,408Issei > SinkersSinker2 types / 2 variations¥495Issei > SinkersRakuwari1 types / 5 variations¥550
Showing: Issei308 products 1-10
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Spatula 7.8 Inch
JAN:4589611478331
IsseiSpatula 7.8 Inch

7.8 inches / Size 69 Quick Shiburi Pan Pumpkin

¥935Stock 4
Model & all colors →
Spatula 5 Inch
JAN:4589611478324
IsseiSpatula 5 Inch

5 inch / Size 69 Quick Shiburi Pan Pumpkin

¥880Stock 4
Model & all colors →

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