Issei is a premier Japanese lure brand founded by Haruhiko Murakami, a legendary figure widely regarded as the "genius" and charisma of Japanese shore fishing (Okappari). The brand is a direct reflection of Murakami’s unparalleled creativity and his deep, intuitive understanding of fish behavior and lure mechanics.
Some brands such as Shimano/Megabass cannot be sold overseas due to contracts.
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