Z-MAN Fishing Products is a global leader in tackle innovation, famous for developing materials and lures that have fundamentally changed the way people fish. From their headquarters in South Carolina, Z-Man produces the most durable and effective lures on the market, trusted by professional tournament anglers across the globe.
The ElaZtech Revolution: Z-Man is the exclusive home of ElaZtech, a proprietary soft plastic material that is "10X Tougher" than traditional plastics. It is virtually indestructible, incredibly stretchy, and naturally buoyant. This buoyancy allows for a more lifelike, tail-up presentation that triggers more strikes. (Note: ElaZtech should not be stored with traditional PVC plastics to prevent a chemical reaction.)
Home of the Original ChatterBait: Z-Man is the brand behind the ChatterBait, the original bladed jig that redefined the power-fishing category. By combining the flash of a spinnerbait, the vibration of a crankbait, and the snag-resistance of a jig, the ChatterBait series continues to be the benchmark for tournament success in both the U.S. and Japan.
The Ned Rig Authority: Z-Man popularized the "Ned Rig" finesse movement with specialized lures like the TRD (The Real Deal). These small, simple baits utilize ElaZtech’s buoyancy to stand perfectly vertical on the bottom, offering a subtle, irresistible action that catches fish even in the most difficult conditions.