ECOGEAR, a soft lure brand by Marukyu, utilizes fishing bait technology to create scented and flavored worms that appeal to fish's senses. Since its launch in 1993, it has gained high acclaim in bass fishing, offering a wide range of products including jig heads and tai rubber. The ECOGEAR Aging Aqua series is certified for environmental conservation, using eco-friendly materials. Its aging technology enhances durability and attraction, designed for diverse targets like rockfish and flatfish.