Bottomup Minnow & Shad

Bottomup is an elite JDM brand founded by Kotaro Kawamura, one of Japan’s most respected professional anglers and the undisputed king of shore-fishing (Bank Fishing). Driven by the philosophy of "Efficiency and Authenticity," Bottomup creates highly specialized lures designed to overcome the intense pressure of heavily fished public waters. Revolutionary Design (The Beeble & Breavor Legacy): Bottomup is famous for re-engineering classic concepts into something entirely new. For example, the Beeble spinnerbait features a unique "Splitter" blade that creates a horizontal vibration and stability never before seen in its class. Their soft baits, like the Breavor and MPS, are celebrated for their micro-vibrations and "life-like" responses that trigger strikes from even the most cautious bass. The "Shore-Fishing" Specialist: Every product is rigorously field-tested on high-pressure banks. Whether it is their specialized tackle bags or their technical lures, Bottomup focuses on mobility and versatility—allowing anglers to carry less while performing at a higher level. Masterful JDM Craftsmanship: Bottomup lures are not just fishing tools; they are precision instruments. With a relentless focus on hydrodynamic balance and anatomical detail, they provide the "unfair advantage" needed to succeed in the most competitive fishing environments.