issei is a saltwater lure brand born from Haruhiko Murakami's ideas and fishing experience. We offer a range of lures for light game, rockfish, and both shore and offshore fishing, including Haneebi, Spatella, Caramel Shad, and Nekometal. Our focus is on observing fish reactions and proposing unique rigs and techniques.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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