Founded in 1994 by Seiji Kato, Lucky Craft is one of Japan's most storied hard lure brands. Landmark designs including the Sammy (walk-the-dog topwater), Pointer (jerkbait), and LV-500 (lipless crankbait) have sold in vast numbers and had a profound influence on bass fishing and seabass/bluefish game fishing worldwide. Lucky Craft's legacy of producing game-changing lures continues to resonate with anglers everywhere.
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