Mars is a Japanese saltwater soft lure brand operated by Hill Climb Co., Ltd. The lineup focuses on swim shads and soft plastic lures targeting seabass and flounder, including the SM-90 Strike Minnow and R-32 Glamorous — both of which deliver stable swimming action at medium to slow retrieve speeds. Mars soft lures offer reliable performance for inshore salt fishing along Japan's coasts.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
Send as an item request. You can add a model, color, or size below.
Added items to the cart
