Sasame Fish Hook Co., Ltd., based in Kato City, Hyogo, is a long-established Japanese fishing tackle maker. The brand offers a comprehensive range of terminal tackle — hooks, snaps, swivels, jig heads, floats, and rigs — covering virtually every fishing style. Saltwater-specific products such as sabiki rigs and assist hooks are well-regarded, and Sasame's broad lineup has served anglers across freshwater and saltwater disciplines for many years.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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