Shop by category

Naburaya Ursula [Pre-order item, shipping from 7/22]

Naburaya — Tournament-Tested Japanese Area Trout Brand

Naburaya is an area trout brand born from the interactions between lure makers and fishing guests at a managed trout venue in Gunma, and has grown from those grassroots beginnings into one of the most respected names in Japan's competitive trout scene. The signature Accuracy spoon has been a long-running bestseller since its introduction and is consistently cited among top competition lures. Naburaya's ability to stay in tune with evolving area fishing trends, combined with a dedication to beautiful color finishes and swimming motion, makes it a brand cherished by recreational anglers and tournament competitors alike.