Bassday is a Japanese lure maker whose core belief that "lures are born only at the fishing ground" drives a thoroughgoing field-first approach to product development. The range covers trout, bass, sea bass, and light saltwater, with every design refined through intensive on-water testing. For trout, the lineup includes spoons and minnows for native stream fishing as well as dedicated area trout lures. The Sugar Minnow series — trusted across multiple species and environments — is the representative product embodying Bassday's commitment to real-world performance.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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