Souls is a fishing tackle maker based in Aomori Prefecture in northern Japan, focusing on lures for native trout and offshore saltwater fishing in Japan's streams and rivers. The brand develops and produces sinking minnows and spoons suited to the fast currents and mountain streams inhabited by yamame and iwana. For anglers dedicated to native trout fishing in natural streams, Souls provides lures combining proven fish-catching action with the durability to withstand harsh stream conditions.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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