Ito Craft is a Japanese native trout lure brand based in Iwate Prefecture, highly regarded for premium handmade minnows that have defined the upper end of the Japanese native stream trout lure market. The signature Ezo50S (50mm length, 3.8g) is one of Japan's most iconic native trout lures, praised for its versatility across diverse stream types, tackle configurations, and all native Japanese stream fish. The brand's design philosophy — that "excellent performance is necessary, of course, but so is wild spirit, design beauty, and unwavering conviction" — is embodied in every product. For serious anglers pursuing yamame, amago, and iwana in Japanese mountain streams, Ito Craft is the gold standard.
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