Lazer Lures is a highly respected American custom bait brand founded by master builder Rick Schreiber in Ohio. Specializing in high-quality balsa wood construction, the brand is world-renowned for its flat-side crankbaits, such as the LZ-1 and LZ-5, which are designed to deliver a precise, tight wobbling action that plastic lures cannot replicate.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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