Worden's is a legendary American lure brand with a heritage dating back to 1934. Now a key part of the Yakima Bait Company, Worden's has earned its place in angling history by creating some of the most versatile and effective lures ever made—trusted by generations of anglers across North America and the world.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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