Issei is a premier Japanese lure brand founded by Haruhiko Murakami, a legendary figure widely regarded as the "genius" and charisma of Japanese shore fishing (Okappari). The brand is a direct reflection of Murakami’s unparalleled creativity and his deep, intuitive understanding of fish behavior and lure mechanics.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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