HIDEUP - Unmatched Originality Born from the Shores of Lake Biwa. HIDEUP is a premier JDM manufacturer that prides itself on 100% original lure designs, strictly refusing to copy or follow existing trends. While the legendary 'Stagger' series remains a global standard for swimbaits, it is the revolutionary COIKE series that has recently taken the US professional tournament scene by storm, becoming a must-have secret weapon for top-tier anglers since last year. Headquartered right next to Lake Biwa—Japan’s premier trophy bass lake—HIDEUP’s tackle is fine-tuned to dominate high-pressure environments. Their innovative 'hair-style' lures and unique vibrations trigger an instinctive predatory response that other brands simply cannot replicate.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
Send as an item request. You can add a model, color, or size below.
Added items to the cart
