Sawamura is the brand of legendary Japanese angler Yukihiro Sawamura, the pioneer of many modern finesse techniques. Famous for the "One Up Shad," the brand focuses on soft plastics that offer a unique, high-pitch vibration that mimics baitfish with startling realism. Sawamura lures are the secret weapon for many tournament pros globally.
If you're looking for reels, you can find them here, but they're in Japanese. You'll need Google Translate.
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